The Importance of Signage for Your Business
Posted by Wendi Miller on Mon, Jun 21, 2010 @ 01:41 PM
A business must be able to communicate with customers quickly and effectively regarding the products and services it offers. For most businesses, the most cost-effective and efficient form of advertising to potential customers is on-premise signage.
According to the SBA, on-premise signs serve 5 primary functions:
- To develop brand equity by emphasizing words, graphics or symbols that are associated with the products or services offered by a business.
- To aid in recall and reinforcement of other media advertising efforts. In addition to the business’s name, their trademark or logo should also appear on the sign.
- To prompt a purchase, especially “impulse” purchases. On-premise signs offer a method for point-of-sale advertising.
- To change a purchasing decision or choice once the customer is on the premises.
- To complement community “aesthetic” standards. Today’s sign design and production technology makes it possible for on-premise signage to reflect the character or architecture of its surroundings, without sacrificing any of its other primary communication functions.
An on-premise sign may well be the critical factor in a business’s success or failure!
Resource 4 Signs - Your Expert Visual Communication Specialists, located in Canoga Park, CA and services Chatsworth, Woodland Hills, West Hills, The San Fernando Valley and the Greater Los Angeles Area. Contact Us today at (818) 347-7500 for all of your vehicle graphics and signage needs.